WASHINGTON, D.C., Feb. 2, 2010—The Nuclear Energy Institute started a new advertising campaign today aimed at federal and state policymakers on the benefits of nuclear energy as America’s most significant clean-air electricity producer.
The seven-month campaign includes a series of six print advertisements that will appear in publications including The Washington Post, National Journal, Congress Daily, The Hill newspaper, The New Republic, National Review and State Legislatures magazine. The campaign also features Web-based advertising at washingtonpost.com and Politico and radio advertising on WTOP in the Washington, D.C., market. “At this critical time in the nation’s energy and environmental policy deliberations, the industry is communicating the many benefits of nuclear energy for today’s electricity consumers as well as potential future benefits, such as further reducing greenhouse gases and using nuclear energy to power plug-in electric vehicles and reduce our dependence on foreign oil,” said Scott Peterson, NEI’s vice president of communications. “As President Obama and members of Congress from all political parties have acknowledged, nuclear energy must be part of a comprehensive approach to meeting our electricity needs.”
The advertisements draw on statistics from the U.S. Department of Energy and other sources to show nuclear energy’s value in keeping electricity costs low, stimulating the economy and enhancing U.S. energy security.
The advertisements communicate the following themes:
Nuclear energy produces 20 percent of all U.S. electricity. Nuclear power plants release zero greenhouse gases while producing electricity and generate 72 percent of all carbon-free electricity in America. New nuclear energy facilities already boost the economy by creating 15,000 new jobs in the past few years. At 1.87 cents per kilowatt-hour, nuclear energy is the lowest cost, large-scale producer of electricity. Nuclear energy produces electricity around the clock when consumers need it. One uranium fuel pellet—about the size of a pencil eraser—produces as much electricity as one ton of coal or 17,000 cubic feet of natural gas.
“As our federal and state leaders develop energy and environmental policies, it is more important than ever that they recognize the full range of benefits that nuclear energy provides to consumers,” Peterson said. “Their constituents already support the expanded use of nuclear energy. In a recent national survey, 84 percent of the public agrees with taking advantage of all low-carbon sources, including nuclear energy, and 75 percent agree that America should expand nuclear energy as ‘one way to reduce greenhouse gases and prevent climate change.’ ”
For copies of the NEI advertisements, visit the Institute’s Web site at http://www.nei.org/resourcesandstats/publicationsandmedia/videosandother/.
NEI also is an official energy sponsor of the Washington Capitals and is promoting nuclear energy’s clean air benefits as part of its sponsorship with one of the National Hockey League’s most successful teams. The print, radio and Web advertisements for that campaign emphasize nuclear energy’s important role in preventing greenhouse gas emissions. NEI’s advertisements at the Verizon Center and on the Washington Capitals Web site will continue throughout this hockey season.