Newsroom Archive
The Nuclear Energy Institute launched its new “Generation” advertising campaign showing how nuclear energy is the choice to build a better tomorrow for future generations. Generation will elevate the nuclear brand beyond D.C. and onto screens across the country—illustrating a net zero future that is possible through nuclear energy.
Nuclear power is safe, clean, and reliable—the largest source of carbon-free electricity in the U.S. But the benefits of nuclear energy extend far beyond carbon-free electricity. Nuclear energy creates jobs and can decarbonize industries that are struggling to reach net zero, paving the path toward a clean energy future for generations ahead.